I had great time in Rome, together with SARA’s core people. My role was to inspire them with a speech crafted around digital transformation, design thinking and the role of “identity” into the trust economy. SARA is THE insurance company that was conceived -in 1946- to respond to a new technology: CARS. The name of the company, means in fact:”Società Assicuratrice Rischi Automobilistici”. / SARA deck on slideshare
The date was perfect to mention the SPACEX Heavy launch, that sent a TESLA Roadster into the space. Who knows, if that car is covered by a hearth based insurance company or not. 🙂
