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Eye-Tracking: User Research & Natural Interaction

Milan, Italy | 2003- never ending love for eye-tracking

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I will always be grateful for the years spent hands-on in eye-tracking technology.
Before discovering this technology, I was a usability expert who based his work on cognitive walkthroughs and expert opinions;  Having robust data improved me as a designer and made it possible for
SRLABS to build impactful products.

Building SRLABS: User research, Natural Interaction, Eye-Tracking integration, Immersive...

The best possible user research

Understanding how users explore digital interfaces provides superpowers to the designer who wants to improve the call-to-action effectiveness, optimize UX, and create a bond with users.

Business Case

SRLABS: Was and is still the primary Italian Eye-Tracking. SRLABS resell Tobii Trackers; they create their own software solutions, and serve a vaste community of companies experimenting with eye-tracking integrations.

TOBII: Founded in 2001, Tobii is the global leader in eye tracking and pioneer of attention computing. We serve partners and customers from our headquarters in Stockholm and 14 offices spread across Asia, Europe, North America, and South America. Listed on Nasdaq Stockholm (TOBII) in 2015, we currently employ over 600 people and hold around 700 patents.

Senhance: Digital Laparoscopy. It digitizes the interface between the surgeon and the patient to improve minimally invasive surgery (MIS).

Role

I joined SRLABS during its early years to address all the design needs.
 

  • Creating the market and usability research offering

  • Organizing the company communication

  • Hiring and leading the design team

  • Identifying and exploring new eye-tracking applications' fields.


Working together with the development team (basically two people) and supported by a junior HCI expert I hired, we created one of the first ever eye-gaze enabled user interface. I brought this HCI innovation much further the user research field, supporting the creation of a series assistive healthcare tools, and an interesting patent to optimize video streaming contents for small displays.

Impact

Impact while in SRLABS
My relationship with srlabs did not end with the end of my operational activity. The people of the team I hired and the company's management continued to discuss some critical choices with me for years. This small company has had a huge impact compared to its size. An impact measured in millions of annual revenues, but above all, measured through SRLABS technologies' contribution has given to about 15,000 patients suffering from dystrophies or with significant motor limitations. SRLABS people have done good things.


- iABLE still in production.
- Eye-Tracking based UI for medical device landed to Senhance laparoscopy surgical equipment (
video), generating over 1MM revenues for SRLABS.

 

User Research

Having robust data improved me as a designer, but before working on data, I had to set up the internal practice, hire the team, shape the offering. Today I am still taking advantage from the learnings I had working three years on eye-tracking. 

Inventing a new interaction eye-gaze based tecniques 

A very few designers are lucky enough to have the chance to work on a brand new interaction technique. When I had this opportunity I felt like I was working at the Xerox Parc, with the early mouse. Of course it was a much smaller thing, but my dedication and excitement were unquenchable. We built a magical UX, with zero visible UI. Just read a text, and the page scroll up and down smoothly following users' needs. This initial win brought SRLABS far far away... | Magical web page scrolling video