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Everything, Everywhere,
All at Once

No one can do everything, let alone all at once. For 20 years, I’ve followed a consistent approach: research, invention through design, prototyping, and product validation—always focused on emerging technologies. First, it was mobile phones, then IoT, AR/VR, eye-tracking, early intelligent agents, deviceless immersive experiences, and physical AI. Because Star Trek is inevitable, and humanity will build it.​

Being in the right place at the right time:

  • I led the design of the first UI for a 3G (smart) phone ever; 

  • I led the small team that patented an eye-gaze user interface to control a computer (via a contactless eye-tracker);

  • I contributed to a patents about small display video optimization, and video synchronization.

  • I influenced the physical design of the first fog node, aiming to re-invent industrial edge computing. 

  • I rebooted the adventurous times crossing AR/VR borders through the NTT immersive technologies. 

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Connect with me on LinkedIn, where you’ll find my email and mobile on my profile page. Whastapp First!

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In the last few years, the team and the products have become what mattered to me. I am super proud of our achievements, including the most recent COMPASSO D’ORO (won by DGI 30 years after their last one) and the Good Design Awards with MultiplyLabs (2023) 

Over the past 20 years, I’ve held various roles as Executive Design Director or Head of Innovation, delivering projects and initiatives for companies such as Warner Bros, PepsiCo, Enel, Janssen, Menarini, H3G, Logotel, Dotsub, SrLabs, CartaSI, Gucci, Unicredit, J&J, Generali, and many other exceptional organizations. Some of these served as hubs for particularly advanced projects or initiatives that were visionary for their time. 

BRANDS I WORKED WITH

Main Activities

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Nurturing visionary ideas and turning them into tangible projects.

Structured processes like design thinking and prototyping transform raw concepts into actionable innovations. This approach ensures that ideas are not just imagined but executed with purpose. 

01

Humanizing Technology Through Design
Prototyping with a human-centered design approach ensures that technology serves real-world needs. By focusing on people instead of features, it accelerates alignment with product-market fit, turning ideas into valuable solutions.

02

Shaping Organizations for 0-to-1 Success

Leveraging experience as a mentor and coach, this approach focuses on hybrid models where purpose guides action and distributed decision-making fuels a sense of urgency. 

03

My leadership style 

  • Dreaming Desirable Futures
    Imagination meets purpose: envisioning the futures we want to create and translating vision into actionable strategies.
     

  • Detecting Emerging Behaviors
    Understanding shifts in people's lives, work, and interactions, identifying patterns shaping tomorrow’s needs.
     

  • Nurturing Early Technologies
    Transforming emerging tools and technologies into tangible, impactful solutions for real-world challenges.
     

  • Inspiring Positive Rituals
    Creating meaningful experiences that seamlessly integrate technology into people’s lives, shaping habits and routines.

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