About Me
15 years experienced IxD Designer & Manager
Global Director User Experience, Publicis healthware (PHCG)
- Full resume is available on Linkedin
- Some of mine Projects and Ideas
- Contact: gmail, skype, flickr, twitter, etc: leeander
Managing Innovation | Eye-Tracking Usability | Multimodal UI | Concept & Prototypes | UX / IxD | Technology & Talent Scouting …
Leandro has embraced Interaction Design very early in his career and was awarded the Apple Design Project in 1997. Since then, he has played a key role in a wide array of impactful digital projects.
His thought leadership and innovative work have been recognized by numerous organizations, such as:
– Venice Biennale of Architecture: “Visionary”, 2010
– ADI: Included in ADI INDEX (Compasso D’Oro finalist), 2010
– New York Times: Included in Top10 Internet of Things Products, 2009
– WIRED: Nominated as “ItAliens”, 2009
Leandro contributed to two books and his work was mentioned in others:
– INDEX, Specializzazione in Interaction Design | Ed. Franco Angeli
– WeEconomy, L’Economia Riparte da Noi | Ed. Baldini Castoldi Dalai
/// WHAT I DO
I’m involved in PRODUCT BEHAVIOUR DESIGN (that NOT means just GUI design). What it means? It means to be part (or lead) of all this following activities.
- strategy (service design but also market opportunities evaluations)
- evaluation of context, users, process, and relation beetween all of them.
- concept design (UCD could be a effective approach)
- great prototyping! (sketches , wireframe, blueprint, etc)
- usability test (traditional or eye-t)
Plus…
- team/project management
- teaching, sharing Knowledge, building community, etc.



